Jak angażować studentów? Nowoczesne metody nauczania zarządzania [How to Engage Students? Modern Methods of Teaching Management]

Today, educating students is a challenge arising from the labour market and its recipients. The dynamically changing labour market and the need to meet its expectations make it necessary to seek methods that will enable students to develop their own analytical and design competencies. At the same time, Generation Z is a generation that is proficient in using new technologies and makes use of them in virtually every situation, whether private or professional. It is therefore difficult to imagine that they would not be used in the learning process.
“Each chapter fulfils a precisely defined didactic role, and together they form a well-conceived educational pathway – from understanding the market context to independently analysing complex strategic cases.” This sentence, taken from the introduction to the textbook, is difficult to dispute. The authors present a variety of methods supporting the teaching process, helping to engage students and teach them to independently and critically analyse, diagnose, and assess phenomena and processes in enterprises.

The textbook constitutes a concise study devoted to issues related to increasing the effectiveness of teaching at the academic level, with particular emphasis on the discipline of management and quality. Given the academic nature of the textbook, it focuses on describing existing teaching techniques and ways of applying them effectively in teaching activities.
It is worth emphasising that the publication consolidates the knowledge and experience of both academics and business practitioners.