Jak angażować studentów? Nowoczesne metody nauczania zarządzania [in press]

This publication explores the role of active learning methods in educating management students within a practice-oriented curriculum, emphasizing their impact on developing analytical, project-based, and communication skills. The authors present effective teaching approaches such as the case study method, project-based learning, Oxford-style debate, brainstorming, as well as design thinking and webquest, all embedded in real business contexts. A key strength of the book lies in its practical case studies, including the analysis of InPost as a model for building competitive advantage in the digital era and the examination of Amazon strategies through structured debate. By combining theory with application, the book provides ready-to-use teaching solutions and valuable inspiration, equipping students with competencies required in a rapidly evolving job market.

Reviewers:
prof. dr hab. Grażyna Gierszewska
dr hab. Jarosław Ropęga