E-commerce and Marketing Management
The specialisation in the field of study Management
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full-time studies
(admissions closed)
Programme description and objectives
E-commerce and Marketing Management programme combines academic knowledge with practical learning and focuses on both business understanding and the use of modern technologies in digital environments. You will learn how to create marketing strategies, analyse consumer behaviour, manage brands, develop online sales models, and improve customer experiences across digital channels.
The programme consists of 3 stages:
1st year – Problem-Based Learning (PBL)
Students complete 2 projects, one per semester, applying knowledge from their courses to practical challenges.
2nd year – knowledge consolidation
Students take part in a computer simulation game to strengthen practical understanding and decision-making skills.
3rd year – 725 hours of internship
Students gain professional experience through internships and can benefit from the Career 360 project offered by the Faculty of Economics and Management.
The curriculum also places strong emphasis on soft skills development through dedicated workshops and classes. In addition, responsible business education is embedded in the programme, including topics such as business ethics, sustainable development, and corporate social responsibility/ESG. A big amount of classes are taught by business practitioners, giving students direct access to real market experience and professional know-how.
Are these studies for you?
This programme is a strong choice for students who are interested in digital marketing, social media, branding, online business, and the logic behind e-commerce. It is especially suitable for people who enjoy creativity, problem-solving, consumer psychology, innovation, and hands-on learning. It also fits candidates who want to turn business ideas into reality and see themselves working in dynamic, digitally driven environments.
Study programme
Key components of the programme include:
- marketing strategy and consumer behaviour analysis,
- digital marketing tools and social media management,
- brand development, public relations, and advertising,
- e-commerce business models and online sales logic,
- consumer journey and consumer engagement,
- technology and innovation in e-commerce,
- legal and financial aspects of management,
- ethical business, sustainable development, and social responsibility,
- soft skills development for effective communication and teamwork.
Programme benefits
By choosing this programme, you will gain a combination of creative, analytical, strategic, and technological skills needed in today’s business world. The programme supports practical learning through projects, simulation games, workshops, lectures delivered by experienced practitioners, and opportunities to participate in faculty initiatives. You can also develop valuable job-market credentials, including certificates related to digital marketing and e-commerce.
The programme helps students:
- understand how brands grow in digital environments,
- learn how to manage online businesses and customer experiences,
- combine data analysis with creative strategy development,
- build practical skills valued across marketing and e-commerce industries,
- prepare for diverse professional roles in international and innovative business settings.
Academic staff
Alfonso De Paolini
Chief Digital Strategy & Global Network Officer (Digital Dentistry Society), inter-disciplinary and cross-cultural consultant and an international manager with a diversified background in international business.
Natalia Głowacka
Educated in linguistics, leadership psychology, coaching and human resources. She built her business experience in the luxury goods sector. Teacher by choice.
Karol Strzała, MBA
Deputy director of the Finance and Accounting programme, entrepreneur and crypto investor focused on neo-finance and NFTs, member of the Polish Blockchain Association.
Izabela Durmowicz
Business practitioner with over 20 years of experience in marketing, currently employed in the pharmaceutical industry as a Senior Product Manager.
Job prospects
Graduates of this combined programme are prepared for careers in areas such as:
- digital marketing,
- marketing analytics,
- social media and communication,
- PR and branding,
- e-commerce and online business development,
- SEO, UX, and internet advertising,
- business analysis and consulting,
- customer experience and online service,
- logistics coordination,
- entrepreneurship.
Lazarski University is the perfect place to start your academic journey. We offer more than just education: we provide full support to help you feel confident, comfortable, and prepared from your first application step to everyday student life.
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Application process
Register online
You can enrol for our University in a few simple steps:- check qualification criteria,
- verify language requirements,
- complete required documents,
- fill out the application form and proceed with the further application steps!
- Pay admission fee and submit your documents
Admission fee is PLN 85* (bank account details will be available in the Candidate’s Account after online registration)
*Lazarski University graduates are exempt from the admission fee. Please, note that admission fee is non-refundable.
- Deliver documents to the Admissions Office.
Wait for the enrolment decision
You will receive your acceptance letter by email or in the Admissions Office.Congratulations - you are a student!
Are you already among our students? We encourage you to download all useful information we have prepared for those who are beginning their studies at Łazarski University! Student Welcome Pack.
See also
Psychology in Management
Faculty: Faculty of Economics and Management
Type of studies: Bachelor’s degree
Language of instruction: English
Duration: 3 years
Studies mode:
-
full-time studies
(admissions closed)
Do you want to understand behaviour, motivate teams and drive organizational change?