Marketing Management

The specialisation in the field of study Management

Gain marketing knowledge straight from practitioners who know both the theoretical basis and current trends, approaches and tools!

Programme description

The Master's degree program in the specialisation "Marketing Management" is an ideal option for you if you are looking for an experience-oriented study that gives you the opportunity to learn about various aspects of the marketing industry.

Our curriculum covers a wide range of topics, such as:

  • theoretical and fundamental foundations for a holistic understanding of marketing,
  • courses in various fields of marketing so that you can try your hand at it and choose a specialized path for the future,
  • basic market research skills,marketing strategy, marketing campaign, brand management, consumer behavior to expand the area of expertise,
  • analytics, consumer data analysis techniques for making marketing decisions,
  • exploring the principles of responsible marketing and modern approaches to it, such as artificial intelligence tools,
  • developing a wide range of skills in creativity, planning, communication, presentation, market research and teamwork,
  • experiencing marketing through group projects, case studies, field trips, class discussions, simulations and in collaboration with distinguished guests from domestic and international companies.

Career Perspectives

  • Marketing analytics
  • Marketing communications
  • Social media
  • PR
  • Internet advertising
  • e-commerce
  • marketing consulting, and much more.

Programme benefits

Why choose our specialisation?

  • curriculum tailored to the needs of the job market: you will gain a basic knowledge of consumer behavior, market psychology and trends, which is crucial for effective marketing activities,
  • you will learn to identify and apply the most effective marketing strategies, adapted to different business models,
  • experienced lecturers: classes taught by qualified academic staff and business practitioners.

Academic staff

Tuition fee

full-time studies
Study Fees - 1 year
(2 semesters)

2 x 2700 EUR

Study Fees - 2 year
(2 semesters)

2 x 2820 EUR

Study Fees - 3 year
(2 semesters)

2 x 2940 EUR

Application process

  1. Register online
    You can enrol for our University in a few simple steps:

  2. Pay admission fee and submit your documents
    Admission fee is PLN 85* (bank account details will be available in the Candidate’s Account after online registration)
    *Lazarski University graduates are exempt from the admission fee. Please, note that admission fee is non-refundable.
     
  3. Deliver documents to the Admissions Office.
  4. Wait for the enrolment decision
    You will receive your acceptance letter by email or in the Admissions Office.

  5. Congratulations - you are a student!
    Are you already among our students? We encourage you to download all useful information we have prepared for those who are beginning their studies at Łazarski University! Student Welcome Pack.

Marketing Management
Apply now
Language of instruction:
English
Duration:
3 years
Faculty:
Faculty of Economics and Management
field of study:
Management
Type of studies:
Bachelor’s degree
Studies mode:
  • full-time studies
Obtained title:
BA Degree
Studies programme