Marketing Management

The specialisation in the field of study Management

This programme offers an exciting opportunity for you to immerse in the dynamic world of marketing, blending creativity with analytical skills!

This course will not only prepare you for diverse career paths in marketing but also empower to become innovative leader in the field, making it an excellent choice for those who are passionate about shaping brand strategies and engaging consumers effectively. 

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Type of studies: Bachelor’s degree
Language of instruction:
English
Duration: 3 years
Studies mode:
  • full-time studies

Programme description

The Marketing Management programme is an innovative and comprehensive course designed to prepare you for a dynamic career in marketing, brand management or/and digital communication. The curriculum ensures professional readiness through a structured approach:  

  • 1st year – Problem-Based Learning (PBL) – you will complete 2 projects (one per semester) that require the application of knowledge from each course you would go through during each semester,  
  • 2nd year – knowledge consolidation – you will participate in 2 computer simulation games to practise what you have learned,  
  • 3rd year – 720 hours of internship – you will be able to take advantage of the Career 360 project, offered by the Faculty of Economics and Management.  

As part of our studies, we pay attention to the development of soft skills – there are dedicated workshops and classes in this area.  

In addition, elements related to responsible business education are included in the curriculum - mainly content on business ethics, sustainable development, corporate social responsibility/ESG.  

Take part in international and faculty-led projects!
Transform your academic work into valuable internship experience.
Take part in international and faculty-led projects!

You can participate in projects carried out at the faculty (e.g. Compendium of Economics and Management, Caring for Tomorrow: Integrating the 17 Sustainable Development Goals in Higher Education is implemented by the Structural Projects Department and the Faculty of Economics and Management together with the Center for Circular Economics and Applied Ethics. 

The project partners are Georgian National University SEU and Reykjavik University. 

These projects can be used to help you go through the mandatory internships take part in projects carried out at the faculty. 

 

Are these studies for you?

This programme is perfect for you if you:

  • are passionate about social media and digital marketing tools,
  • love being creative and solving problems in a professional setting,
  • are curious about consumer behaviour and the psychology behind marketing,
  • already have public speaking skills or want to become more confident in this area,
  • motivated by hands-on experience and working on real-world projects,
  • dream of thriving in dynamic marketing environments or starting your own business. 

Study programme

Key components of the Marketing Management specialisation include:

  • marketing strategy and consumer behaviour analysis,
  • digital marketing tools and social media management,
  • brand development, public relations and advertising,
  • interactive media workshop,
  • business ethics and socially-responsible marketing,
  • soft skills development for effective communication. 

Detailed programme of the Marketing Management specialisation
See what you will study!
Detailed programme of the Marketing Management specialisation

Year 1

Semester 1

1. Introduction to Business

2. Introduction to Microeconomics

3. Information Technology for Business

4. Academic Writing I (Advanced English)

5. Athletics 

6. Advertising, public relations and branding

Semester 2

1. Introduction to Macroeconomics

2. Introduction to Finance

3. Introduction to Marketing 

4. Cross-cultural Management

5. Academic Writing II (Advanced English)

6. Business Ethics

7. Athletics 

8. Interactive media workshop 


Year 2

Semester 1

1. Strategic Management

2. Sales and Negotiations 

3. Business Psychology

4. Business Simulations

5. Management accounting

6. Organisational behaviour 

7. Language Elective I

8. Socially Responsible Marketing

Semester 2

1. Corporate and Business Law

2. Project Management

3. Human Resource Management

4. Business Performance Management

5. Managerial Economics 

6. Language Elective II

7. Introduction to Marketing Logistics

Year 3

Semester 1:

1. Environment and management

2. Managing Social Policy

3. Project Writing Seminar I

4. Internship 

5. Digital Marketing 


Semester 2:

1. Project Writing Seminar II

2. Internship

3.Market research

Programme benefits

By choosing this programme you get:

  • comprehensive skills

    the curriculum combines creativity, analytics, and strategy, ensuring you acquire essential marketing skills such as market research, brand management, consumer behaviour analysis, and digital marketing tools,

  • hands-on experience

    the programme emphasizes practical learning, this approach helps solidify your understanding and application of marketing concepts in real-world scenarios,

  • networking opportunities

    the chance to connect with experienced practitioners and educators, that will lead to valuable opening-doors professional relationships,

  • career readiness

    the necessary knowledge to excel in diverse roles in the fast-evolving job market, related to marketing field,

  • soft skills development

    the programme fosters essential soft skills like communication, problem-solving, and teamwork – crucial for effective collaboration in professional settings,

     

At Lazarski University in Warsaw, you're not just earning a degree but building a global network.
Studying in Poland is an incredible opportunity to connect and grow!
At Lazarski University in Warsaw, you're not just earning a degree but building a global network.

As the capital of one of Europe’s fastest-growing economies, Warsaw offers a vibrant environment where you can engage with ambitious students, industry leaders, and international professionals. 

With world-class education and strong industry connections, Lazarski University is your gateway to success. 

Don’t miss the chance to turn your ambitions into reality and embark on a transformative journey that will open doors to a bright future!

Don’t worry about building your professional experience in Warsaw - this city has everything you need to thrive!
Warsaw is the perfect location to build your career in the heart of Europe.
Don’t worry about building your professional experience in Warsaw - this city has everything you need to thrive!

Warsaw is the perfect location to build your career in the heart of Europe. 

With Poland’s booming economy and Lazarski University’s world-class education, you'll be at the center of innovation and great career opportunities. The city offers a dynamic environment where you can gain valuable experience and connect with thriving industries. Studying in Poland not only equips you with a globally recognized degree but also opens doors to numerous job prospects. 

Your future starts here — embrace the opportunity to study in one of Europe’s fastest-growing economies!

Academic staff

Dominika Dzwonkowska, Ph.D.

Academically involved in the corporate social responsibility, ESG environmental ethics, sustainable development and business ethics. Long-time lecturer at Lazarski.

Izabela Durmowicz

Business practitioner with over 20 years of experience in marketing, currently employed in the pharmaceutical industry as a Senior Product Manager. 

Dominika Chirek

Lawyer, researcher and social media expert.

Alfonso De Paolini

General Manager (Digital Dentistry Society) ,inter-disciplinary and cross-cultural consultant and an international manager with a diversified background in international business.

Natalia Głowacka

Educated in linguistics, leadership psychology, coaching and human resources. She built her business experience in the luxury goods sector. Teacher by choice.

Karol Strzała, MBA

Deputy director of the Finance and Accounting programme, entrepreneur and crypto investor focused on neo-finance and NFTs, member of the Polish Blockchain Association.

Job prospects

As a graduate of Marketing Management programme, you can work in the following fields: 

  • Marketing Analytics
  • Communications
  • PR
  • Social Media
  • Internet Advertising
  • E-commerce
  • Marketing Consulting

Partners

Tuition fees
for the academic year 2025-2026

full-time studies
Tuition Fee - 1 year
(2 semesters)

2 x 2820 EUR

Tuition Fee - 2 year
(2 semesters)

2 x 2940 EUR

Tuition Fee - 3 year
(2 semesters)

2 x 3060 EUR

Application process

  1. Register online
    You can enrol for our University in a few simple steps:

  2. Pay admission fee and submit your documents
    Admission fee is PLN 85* (bank account details will be available in the Candidate’s Account after online registration)
    *Lazarski University graduates are exempt from the admission fee. Please, note that admission fee is non-refundable.
     
  3. Deliver documents to the Admissions Office.

  4. Wait for the enrolment decision
    You will receive your acceptance letter by email or in the Admissions Office.

  5. Congratulations - you are a student!
    Are you already among our students? We encourage you to download all useful information we have prepared for those who are beginning their studies at Łazarski University! Student Welcome Pack.

Apply now

See also

Specialisation

Digital Marketing

Faculty: Faculty of Economics and Management

Type of studies: Bachelor’s degree

Language of instruction: Polish

Duration: 3 years

Studies mode:

  • full-time studies
  • part-time studies

Students who choose this specialisation will be able to make practical use of digital marketing in synergy with other communication channels.

Take a look at the offer