The Master's degree program in the specialisation "Marketing Management" is an ideal option for you if you are looking for an experience-oriented study that gives you the opportunity to learn about various aspects of the marketing industry.
Our curriculum covers a wide range of topics, such as:
- theoretical and fundamental foundations for a holistic understanding of marketing,
- courses in various fields of marketing so that you can try your hand at it and choose a specialized path for the future,
- basic market research skills,marketing strategy, marketing campaign, brand management, consumer behavior to expand the area of expertise,
- analytics, consumer data analysis techniques for making marketing decisions,
- exploring the principles of responsible marketing and modern approaches to it, such as artificial intelligence tools,
- developing a wide range of skills in creativity, planning, communication, presentation, market research and teamwork,
- experiencing marketing through group projects, case studies, field trips, class discussions, simulations and in collaboration with distinguished guests from domestic and international companies.
