E-Commerce Management
The specialisation in the field of study Management
Our E-commerce Management programme will equip you with the essential skills and knowledge to thrive in the fast-paced digital marketplace.
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- full-time studies
Inter-semester recruitment is underway
Admissions are only applicable for students transfering from different universities, in the process of recognition of their professional background or equivalent courses .
Programme description
In the era of rapid digital transformation and the growing importance of online retail, e-commerce management has become a key field in modern business. The global e-commerce market is expected to reach US$3.89 trillion in 2026, with projections showing growth to US$4.96 trillion by 2030, at a compound annual growth rate (CAGR) of 6.27%. The number of e-commerce users is expected to reach 4 billion by 2030, with user penetration rising from 54.5% in 2026 to 56.4% in 2030. The average revenue per user (ARPU) is anticipated to be US$1.14k, highlighting the increasing importance of effective e-commerce management (reference: Statista Market Insights).
From mastering digital marketing strategies to understanding consumer behaviour and managing online operations, this course prepares you for a successful career in e-commerce.
Join us and become a leader in shaping the future of retail, leveraging cutting-edge technology and innovative practices to drive sales and enhance customer experiences.
This programme consists of 3 stages:
- 1st year – Problem-Based Learning (PBL) – you will complete 2 projects (one per semester) that require the application of knowledge from each course you would go through during each semester,
- 2nd year – knowledge consolidation – you will participate in 2 computer simulation games to practise what you have learned,
- 3rd year – 720 hours of internship – you will be able to take advantage of the Career 360 project, offered by the Faculty of Economics and Management.
As part of our studies, we pay attention to the development of soft skills – there are dedicated workshops and classes in this area. In addition, elements related to responsible business education are included in the curriculum - mainly content on business ethics, sustainable development, corporate social responsibility/ESG.
Year 1
Semester 1
1. Introduction to Business
2. Introduction to Microeconomics
3. Information Technology for Business
4. Academic Writing I (Advanced English)
6. Advertising, public relations and branding
7.PE
Semester 2
1. Introduction to Macroeconomics
2. Introduction to Finance
3. Introduction to Marketing
4. Cross-cultural Management
5. Academic Writing II (Advanced English)
6. Business Ethics
8. Interactive media workshop
9.PE
Year 2
Semester 1
1. Strategic Management
2. Sales and Negotiations
3. Business Psychology
4. Business Simulations
5. Management accounting
6. Organisational behaviour
7. Language Elective I
8. Socially Responsible Marketing
Semester 2
1. Corporate and Business Law
2. Project Management
3. Human Resource Management
4. Business Performance Management
5. Managerial Economics
6. Language Elective II
7. Introduction to Marketing Logistics
Year 3
Semester 1:
1. Environment and management
2. Managing Social Policy
3. Project Writing Seminar I
4. Internship
5. Digital Marketing
Semester 2:
1. Project Writing Seminar II
2. Internship
3.Market research
Are these studies for you?
E-Commerce Management programme is perfect for you if:
- want to learn how to set up and manage a successful online business,
- comfortable navigating the internet and using online platforms,
- have creative business ideas and motivated to bring them to life,
- driven to learn through hands-on experience,
- want to understand the logic, strategies, and business models behind online sales,
- aiming to develop the skills necessary to thrive in the ever-evolving e-commerce industry.
Study programme
Key programme components include:
- e-commerce business models and business administration,
- consumer engagement,
- legal and financial aspects of management,
- ethical e-commerce and social responsibility,
- consumer journey in e-commerce,
- technology and innovation in e-commerce,
- soft skills,
- business ethics, sustainable development, and corporate social responsibility.
Lazarski University is the perfect place to start your academic journey. We offer more than just education: we provide full support to help you feel confident, comfortable, and prepared from your first application step to everyday student life.
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As a student of E-commerce Management, you can benefit from international programmes such as Erasmus+ and United Nations supported Principles for Responsible Management Education* which provide essential support for educational journey. Additionally, you can engage in collaborative initiatives with universities worldwide, enhancing the global learning experiences. The partnership universities are:
- Reykjavik University, project partnership,
- Georgian National University SE, project partnership,
- Northern Illinois University, education partnership,
- Hassan I University, Settat Morocco, scientific research cooperation
- Cadi Ayyad University, Marrakesh Morocco, scientific research cooperation,
- UNED, Spain, scientific research cooperation,
- CEDEU, Madrid Spain, scientific research cooperation.
* UNPRME consists of over 800 business and management schools in 96 countries, it is the largest organized relationship between the United Nations and management-related higher education institutions. Its aim is to support responsible management education by implementation of the 17 Sustainable Development Goals into curriculums.
As our student, you get free access to over 600 online courses on the Coursera platform. Develop key competencies employers value most – from effective workplace communication, emotional intelligence and leadership, to interview skills with AI support, resilience in job searching, and analytical thinking.
Learn from global leaders like Google, Microsoft, IBM – earn certificates, gain practical skills, and build your future at no extra cost.
Programme benefits
Opting for the E-Commerce Management opens the door to a vibrant and dynamic industry. You will gain essential knowledge of the latest technologies and develop both analytical and creative skills, enabling you to analyse data and craft innovative marketing strategies.
Choose this programme if you want to:
- learn about technologies and methods used for managing online businesses, enabling you to work from anywhere in the world,
- benefit from modern educational resources such as simulation games, workshops, lectures given by experienced guests from outside the University,
- obtain certificates, desirable on the job market (Google Digital Marketing & E-commerce Professional Certificates, Coursera),
- take part in various projects carried out at the faculty (e.g. Compendium of Economics and Management, Caring for Tomorrow: Integrating the 17 Sustainable Development Goals in Higher Education is implemented by the Structural Projects Department and the Faculty of Economics and Management together with the Center for Circular Economics and Applied Ethics. The project partners are Georgian National University SEU and Reykjavik University.). These projects can be used to help you go through the mandatory internships.
Academic staff
Alfonso De Paolini
General Manager (Digital Dentistry Society) ,inter-disciplinary and cross-cultural consultant and an international manager with a diversified background in international business.
Natalia Głowacka
Educated in linguistics, leadership psychology, coaching and human resources. She built her business experience in the luxury goods sector. Teacher by choice.
Karol Strzała, MBA
Deputy director of the Finance and Accounting programme, entrepreneur and crypto investor focused on neo-finance and NFTs, member of the Polish Blockchain Association.
David J. Gunkel
An award-winning teacher and researcher researcher at Northern Illinois University, specialising in the philosophy of technology, particularly the ethical and legal challenges of AI and robotics.
Job prospects
These studies will help you to pursue a career path of:
- Consulting and management
- Business Analyst or Consultant
- Marketing, PR (public relations) or Branding Expert
- Consumer Advisor
- Online Customer Service Advisor
- Business
- E-Commerce Expert
- SEO (Search Engine Optimisation) or UX (User Experience) Specialist
- Logistics Coordinator
- Online Business Entrepreneurs
Partners
Tuition fees
for the academic year 2025-2026
(2 semesters)
2 x 2820 EUR
(2 semesters)
2 x 2940 EUR
(2 semesters)
2 x 3060 EUR
Application process
Register online
You can enrol for our University in a few simple steps:- check qualification criteria,
- verify language requirements,
- complete required documents,
- fill out the application form and proceed with the further application steps!
- Pay admission fee and submit your documents
Admission fee is PLN 85* (bank account details will be available in the Candidate’s Account after online registration)
*Lazarski University graduates are exempt from the admission fee. Please, note that admission fee is non-refundable.
- Deliver documents to the Admissions Office.
Wait for the enrolment decision
You will receive your acceptance letter by email or in the Admissions Office.Congratulations - you are a student!
Are you already among our students? We encourage you to download all useful information we have prepared for those who are beginning their studies at Łazarski University! Student Welcome Pack.
See also
Marketing Management
Faculty: Faculty of Economics and Management
Type of studies: Bachelor’s degree
Language of instruction: English
Duration: 3 years
Studies mode:
- full-time studies
This programme offers an exciting opportunity for you to immerse in the dynamic world of marketing, blending creativity with analytical skills!