E-commerce and Marketing Management

E-commerce and Marketing Management programme combines academic knowledge with practical learning and focuses on both business understanding and the use of modern technologies in digital environments. You will learn how to create marketing strategies, analyse consumer behaviour, manage brands, develop online sales models, and improve customer experiences across digital channels.

The programme consists of 3 stages:

1st year – Problem-Based Learning (PBL)
Students complete 2 projects, one per semester, applying knowledge from their courses to practical challenges.

2nd year – knowledge consolidation
Students take part in a computer simulation game to strengthen practical understanding and decision-making skills.

3rd year – 725 hours of internship
Students gain professional experience through internships and can benefit from the Career 360 project offered by the Faculty of Economics and Management. 

The curriculum also places strong emphasis on soft skills development through dedicated workshops and classes. In addition, responsible business education is embedded in the programme, including topics such as business ethics, sustainable development, and corporate social responsibility/ESG. A big amount of classes are taught by business practitioners, giving students direct access to real market experience and professional know-how.

Key components of the programme include:

• marketing strategy and consumer behaviour analysis,
• digital marketing tools and social media management,
• brand development, public relations, and advertising,
• e-commerce business models and online sales logic,
• consumer journey and consumer engagement,
• technology and innovation in e-commerce,
• legal and financial aspects of management,
• ethical business, sustainable development, and social responsibility,
• soft skills development for effective communication and teamwork.

By choosing this programme, you will gain a combination of creative, analytical, strategic, and technological skills needed in today’s business world. The programme supports practical learning through projects, simulation games, workshops, lectures delivered by experienced practitioners, and opportunities to participate in faculty initiatives. You can also develop valuable job-market credentials, including certificates related to digital marketing and e-commerce. 

The programme helps students:

• understand how brands grow in digital environments,
• learn how to manage online businesses and customer experiences,
• combine data analysis with creative strategy development,
• build practical skills valued across marketing and e-commerce industries,
• prepare for diverse professional roles in international and innovative business settings.

1. Register online
   You can enrol for our University in a few simple steps:

   • check qualification criteria,
   • verify language requirements,
   • complete required documents,
   • fill out the application form and proceed with the further application steps!
2. Pay admission fee and submit your documents
   Admission fee is EUR 18* (bank account details will be available in the Candidate’s Account after online registration)
   *Lazarski University graduates are exempt from the admission fee. Please, note that admission fee is non-refundable.
    
3. Deliver documents to the Admissions Office.

4. Wait for the enrolment decision
   You will receive your acceptance letter by email or in the Admissions Office.

5. Congratulations - you are a student!
   Are you already among our students? We encourage you to download all useful information we have prepared for those who are beginning their studies at Łazarski University! Student Welcome Pack.