Study programme
Are you ready to master the art of making impactful marketing decisions that propel business success?
Prepare yourself for future leadership roles-such as Head of Marketing or Chief Marketing Officer-with our comprehensive programme. Unlock your potential and take the next step towards becoming a visionary marketing leader!
The Master’s programme in Marketing Management is designed for individuals seeking to advance their expertise in how organisations build brands, manage customer relationships and compete responsibly in global markets. By combining strong managerial foundations with current developments in marketing, communication and digital environments, the programme prepares graduates to operate at the intersection of strategy, innovation and market-driven decision-making.
The programme adopts a comprehensive and integrated approach to marketing leadership. Students gain a solid grounding in strategic management, managerial economics, sales management and business law, while developing advanced competencies in brand innovation, digital marketing, consumer research and marketing logistics. Courses in leadership, coaching and mentoring further enhance managerial and interpersonal capabilities, equipping graduates to lead teams, manage projects and negotiate effectively in complex organisational settings.
Emphasising practice-based learning, the programme enables students to apply theoretical knowledge to real-world business challenges. Graduates leave with a holistic understanding of marketing principles and the professional skills required to perform successfully across a wide range of industries.
The primary objectives of the programme are to:
Semester 1Emerging Trends in HRMKnowledge ManagementSales Management and Business NegotiationsHuman-centric Design, Technology and EthicsGlobal Management Strategies and MegatrendsBusiness LawCoaching and MentoringAdvanced Managerial EconomicsIntroduction to AI & Data AnalysisSocial Media Market and Consumer…
Dowiedz się więcej: Programme of Studies for the 2026/2027 Academic Year for Marketing ManagementYou are an ideal candidate if you:
This programme focuses on developing strategic marketing skills through a combination of theoretical frameworks but mostly practical applications. It emphasises reality of business through interactive discussions, case studies, individual assignments, and group projects to enhance decision-making abilities in various marketing contexts. This programme also aims to develop strategic marketing skills, enhance practical experience and cultivate communication proficiency.
This programme includes classes in the fields of e.g.:
As our student, you get free access to over 600 online courses on the Coursera platform. Develop key competencies employers value most – from effective workplace communication, emotional intelligence and leadership, to interview skills with AI support, resilience in job searching, and analytical thinking.Learn from…
Dowiedz się więcej: Choose studies with free Coursera e-learning!Why should you choose this specialisation?
a chance to combine studies with work or other studies
(classes are in the afternoons),
in-depth knowledge and skills
this programme provide you with a comprehensive understanding of consumer behaviour and data analytics, that is skills necessary to design effective marketing strategies in a data-driven environment,
career advancement opportunities
benefit from the possessed know-how that will open the doors to diverse career paths in marketing across various industries, supported by a robust network of alumni and industry connections.
Lazarski University is the perfect place to start your academic journey. We offer more than just education: we provide full support to help you feel confident, comfortable, and prepared from your first application step to everyday student life. Visa & Admission Support 🎓Simple and stress-free admission processGuidance…
Dowiedz się więcej: Thinking about studying at Lazarski University in Poland?As a student of Marketing Management, you can benefit from international programmes such as Erasmus+ and United Nations supported Principles for Responsible Management Education (PRME)* which provide essential support for educational journeys. Additionally, you can engage in collaborative initiatives with universities…
Dowiedz się więcej: Lazarski University helps you to benefit from international programmes!After graduation (or even also while studying), you will gain opportunities for professional development in the following fields:
Graduates of the program will be taking part in classes preparing to Agile certificates.
| Year of study | Full-time | Part-time |
|---|---|---|
| Year 1(2 semesters) | 2 × 2 760 EUR | — |
| Year of study | Full-time | Part-time |
|---|---|---|
| Year 2(2 semesters) | 2 × 2 880 EUR | — |
Register online
You can enrol at our University in a few simple steps:
Pay the admission fee and submit your documents
Admission fee is EUR 18* (bank account details will be available in the Candidate’s Account after online registration)
*Lazarski University graduates are exempt from the admission fee. Please, note that admission fee is non-refundable.
Check the ranking list
You will receive your acceptance letter by email or in the Admissions Office.
Congratulations - you are a student!
Are you already among our students? We encourage you to download all useful information we have prepared for those who are beginning their studies at Łazarski University! Student Welcome Pack.
