Marketing Management

Master's studies in the specialisation of "Marketing Management" are an ideal proposition for you if you want to gain advanced knowledge in effective customer communication, brand building, as well as strategy development and project management. 

Our curriculum covers a wide range of topics, such as: 

• integrated marketing, emotional consumer approach, and holistic marketing perspective: you will understand the complexity of integrated marketing and develop emotional competencies in approaching consumers. 
• working on marketing campaigns, brand communication, and promotional strategies: you will learn and practice designing and implementing marketing campaigns. 
• consumer behaviour: you will learn about consumer behaviour based on psychology and market trends, understand the psychological aspects of purchasing decisions, and familiarise yourself with modern tools for emotional marketing. 

After completing your studies (or even while studying), you will gain opportunities for professional development in the following areas: 

• marketing analytics, 
• marketing communication, 
• social media, 
• public relations (PR), 
• online advertising, 
• e-commerce, 
• marketing consultancy, and much more.  
   

Why choose our specialisation? 

• curriculum tailored to the needs of the job market: you will gain foundational knowledge about consumer behavior,  
• you will benefit from a flexible study programme - classes are scheduled in the afternoon, so you can easily combine your studies with, for example, work!
• market psychology, and trends, which are crucial for effective marketing actions: you will learn to identify and apply the most effective marketing strategies tailored to different business models. 
• experienced instructors: classes led by qualified academic staff and business practitioners. 

What will you gain by choosing "Marketing Management" in “Management”?  

• you will acquire comprehensive knowledge and skills in integrated marketing, emotional consumer approach, and holistic marketing perspective,  
• you will have the opportunity to work on real marketing campaigns, brand communication, and promotional strategies, thereby gaining practical experience, 
• you will develop skills in creative thinking, planning, data analysis, and team management.