The specialisation in the field of study Management
Prepare yourself for future leadership roles-such as Head of Marketing or Chief Marketing Officer-with our comprehensive programme. Unlock your potential and take the next step towards becoming a visionary marketing leader!
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The programme helps you to learn through practical experiences and apply theoretical knowledge in real-world contexts. As a graduate you will emerge with a comprehensive understanding of marketing principles and the skills necessary to excel in various roles across industries.
These studies’ primary objectives are:
You are an ideal candidate if you:
This programme focuses on developing strategic marketing skills through a combination of theoretical frameworks but mostly practical applications. It emphasises reality of business through interactive discussions, case studies, individual assignments, and group projects to enhance decision-making abilities in various marketing contexts. This programme also aims to develop strategic marketing skills, enhance practical experience and cultivate communication proficiency.
This programme includes classes in the fields of e.g.:
Why should you choose this specialisation?
a chance to combine studies with work or other studies
(classes are in the afternoons),
in-depth knowledge and skills
– this programme provide you with a comprehensive understanding of consumer behaviour and data analytics, that is skills necessary to design effective marketing strategies in a data-driven environment,
career advancement opportunities
– benefit from the possessed know-how that will open the doors to diverse career paths in marketing across various industries, supported by a robust network of alumni and industry connections.
Dimaq certificate preparation
– this programme helps you to prepare to the certification exam and increase your chances on a job market.
As the capital of one of Europe’s fastest-growing economies, Warsaw offers a vibrant environment where you can engage with ambitious students, industry leaders, and international professionals.
With world-class education and strong industry connections, Lazarski University is your gateway to success.
Don’t miss the chance to turn your ambitions into reality and embark on a transformative journey that will open doors to a bright future!
As a student of Marketing Management, you can benefit from international programmes such as Erasmus+ and United Nations supported Principles for Responsible Management Education (PRME)* which provide essential support for educational journeys.
Additionally, you can engage in collaborative initiatives with universities worldwide, enhancing the global learning experiences. The partnership universities are:
*UNPRME consists of over 800 business and management schools in 96 countries, it is the largest organized relationship between the United Nations and management-related higher education institutions. Its aim is to support responsible management education by implementation of the 17 Sustainable Development Goals into curriculums.
PhD Dominika Dzwonkowska
Programme Director of Management
Marta Bursche
A business practitioner with many years of managerial experience, currently serving as a Media Manager at PHD.
Dominika Chirek
lawyer, researcher and social media expert
Alfonso De Paolini
General Manager (Digital Dentistry Society) ,inter-disciplinary and cross-cultural consultant and an international manager with a diversified background in international business
Natalia Głowacka
Educated in linguistics, leadership psychology, coaching and human resources. She built her business experience in the luxury goods sector. Teacher by choice.
Izabela Durmowicz
A business practitioner with over 20 years of experience in marketing, currently employed in the pharmaceutical industry as a Senior Product Manager.
Karol Strzała, MBA
Deputy director of the Finance and Accounting program. Graduate of law at Lazarski University, and finance and accounting at the Warsaw School of Economics.
After graduation (or even also while studying), you will gain opportunities for professional development in the following fields:
2 x 2640 EUR
2 x 2760 EUR
Register online
You can enrol at our University in a few simple steps:
Pay the admission fee and submit your documents
Admission fee is EUR 17* (bank account details will be available in the Candidate’s Account after online registration)
*Lazarski University graduates are exempt from the admission fee. Please, note that admission fee is non-refundable.
Check the ranking list
You will receive your acceptance letter by email or in the Admissions Office.
Congratulations - you are a student!
Are you already among our students? We encourage you to download all useful information we have prepared for those who are beginning their studies at Łazarski University! Student Welcome Pack.
