Marketing Management
The specialisation in the field of study Management
Prepare yourself for future leadership roles-such as Head of Marketing or Chief Marketing Officer-with our comprehensive programme. Unlock your potential and take the next step towards becoming a visionary marketing leader!
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- full-time studies
Inter-semester recruitment is underway
Admissions are only applicable for students transfering from different universities, in the process of recognition of their professional background or equivalent courses .
Programme description
In a highly competitive and dynamic business environment, marketing management has emerged as a core strategic function essential to organisational success. Contemporary marketing leaders are required to understand markets and consumers while effectively integrating strategy, data, sustainability, technology and leadership into informed business decisions.
The Master’s programme in Marketing Management is designed for individuals seeking to advance their expertise in how organisations build brands, manage customer relationships and compete responsibly in global markets. By combining strong managerial foundations with current developments in marketing, communication and digital environments, the programme prepares graduates to operate at the intersection of strategy, innovation and market-driven decision-making.
The programme adopts a comprehensive and integrated approach to marketing leadership. Students gain a solid grounding in strategic management, managerial economics, sales management and business law, while developing advanced competencies in brand innovation, digital marketing, consumer research and marketing logistics. Courses in leadership, coaching and mentoring further enhance managerial and interpersonal capabilities, equipping graduates to lead teams, manage projects and negotiate effectively in complex organisational settings.
Emphasising practice-based learning, the programme enables students to apply theoretical knowledge to real-world business challenges. Graduates leave with a holistic understanding of marketing principles and the professional skills required to perform successfully across a wide range of industries.
The primary objectives of the programme are to:
- develop critical thinking through the analysis of marketing trends and challenges,
- enhance practical skills in data analysis and strategic planning,
- foster innovative problem-solving in marketing strategy development,
- prepare students for leadership roles through advanced decision-making training,
- support professional development via networking opportunities and industry engagement.
As our student, you get free access to over 600 online courses on the Coursera platform. Develop key competencies employers value most – from effective workplace communication, emotional intelligence and leadership, to interview skills with AI support, resilience in job searching, and analytical thinking.
Learn from global leaders like Google, Microsoft, IBM – earn certificates, gain practical skills, and build your future at no extra cost.
Are these studies for you?
You are an ideal candidate if you:
- feel comfortable using social media and AI applications,
- are creative and enjoy creating new things,
- have an interest in understanding the behaviours of others,
- possess sensitivity to the needs of others,
- are motivated to learn through experience,
- are open to any new experiences.
Study programme
This programme focuses on developing strategic marketing skills through a combination of theoretical frameworks but mostly practical applications. It emphasises reality of business through interactive discussions, case studies, individual assignments, and group projects to enhance decision-making abilities in various marketing contexts. This programme also aims to develop strategic marketing skills, enhance practical experience and cultivate communication proficiency.
This programme includes classes in the fields of e.g.:
- consumer behaviour: insights into purchasing decisions,
- digital marketing: strategies for online engagement,
- brand management: techniques for building strong brands,
- strategic marketing management: aligning marketing strategies with organizational goals,
- integrated marketing communications: creating cohesive messaging across platforms.
Year 1
Semester 1
- Contemporary Management Concepts
- Emerging Trends in HRM
- Knowledge Management
- Sales Management and Business Negotiations
- Business Law
- Coaching and Mentoring
- Advanced Managerial Economics
- Introduction to AI
- Social media market and consumer research
- Foreign language I (elective)
Semester 2
- Advanced Strategic Management
- Leadership and Team Building
- Startup Management
- Introduction to sustainable development
- Corporate Social Responsibility
- Risk Management
- Dimaq certificate preparation
- Brand Innovation and New Product Strategy
- Foreign Language II (Elective)
Year 2
Semester 1
- Interpersonal Communication Workshop
- Foreign Language III (Elective
- European Art & Culture
- Thesis Seminar I
- Communication and Digital Marketing
- Green marketing
- Marketing Management in the MICE Sector
Semester 2
- Internship
- Thesis Seminar II
- Marketing logistics & supply chain management
Programme benefits
Why should you choose this specialisation?
a chance to combine studies with work or other studies
(classes are in the afternoons),
in-depth knowledge and skills
this programme provide you with a comprehensive understanding of consumer behaviour and data analytics, that is skills necessary to design effective marketing strategies in a data-driven environment,
career advancement opportunities
benefit from the possessed know-how that will open the doors to diverse career paths in marketing across various industries, supported by a robust network of alumni and industry connections.
Dimaq certificate preparation
this programme helps you to prepare to the certification exam and increase your chances on a job market.
Lazarski University is the perfect place to start your academic journey. We offer more than just education: we provide full support to help you feel confident, comfortable, and prepared from your first application step to everyday student life.
Visa & Admission Support 🎓
Accommodation Assistance 🏠
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Modern Campus 🏫
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Settling in Poland 🌍
Study & Live in Warsaw 📍
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Networking & Career Growth 🤝
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As a student of Marketing Management, you can benefit from international programmes such as Erasmus+ and United Nations supported Principles for Responsible Management Education (PRME)* which provide essential support for educational journeys.
Additionally, you can engage in collaborative initiatives with universities worldwide, enhancing the global learning experiences. The partnership universities are:
- Reykjavik University, project partnership,
- Georgian National University SE, project partnership,
- Northern Illinois University, education partnership,
- Hassan I University, Settat Morocco, scientific research cooperation
- Cadi Ayyad University, Marrakesh Morocco, scientific research cooperation,
- UNED, Spain, scientific research cooperation,
- CEDEU, Madrid Spain, scientific research cooperation.
*UNPRME consists of over 800 business and management schools in 96 countries, it is the largest organized relationship between the United Nations and management-related higher education institutions. Its aim is to support responsible management education by implementation of the 17 Sustainable Development Goals into curriculums.
Academic staff
Dominika Dzwonkowska, Ph.D.
Academically involved in the corporate social responsibility, ESG environmental ethics, sustainable development and business ethics. Long-time lecturer at Lazarski.
Dominika Chirek
Lawyer, researcher and social media expert.
Alfonso De Paolini
General Manager (Digital Dentistry Society) ,inter-disciplinary and cross-cultural consultant and an international manager with a diversified background in international business.
Natalia Głowacka
Educated in linguistics, leadership psychology, coaching and human resources. She built her business experience in the luxury goods sector. Teacher by choice.
Izabela Durmowicz
Business practitioner with over 20 years of experience in marketing, currently employed in the pharmaceutical industry as a Senior Product Manager.
Karol Strzała, MBA
Deputy director of the Finance and Accounting programme, entrepreneur and crypto investor focused on neo-finance and NFTs, member of the Polish Blockchain Association.
Job prospects
After graduation (or even also while studying), you will gain opportunities for professional development in the following fields:
- marketing analytics
- communication
- social media
- public relations (PR)
- online advertising
- e-commerce
- marketing consultancy
Tuition fees
for the academic year 2025-2026
(2 semesters)
2 x 2640 EUR
(2 semesters)
2 x 2760 EUR
Application process
Register online
You can enrol at our University in a few simple steps:- check qualification criteria,
- verify language requirements,
- fill out the application form and proceed with the further application steps!
Pay the admission fee and submit your documents
Admission fee is EUR 17* (bank account details will be available in the Candidate’s Account after online registration)
*Lazarski University graduates are exempt from the admission fee. Please, note that admission fee is non-refundable.- Deliver documents to the Admissions Office
Check the ranking list
You will receive your acceptance letter by email or in the Admissions Office.Congratulations - you are a student!
Are you already among our students? We encourage you to download all useful information we have prepared for those who are beginning their studies at Łazarski University! Student Welcome Pack.
See also
Project Management
Faculty: Faculty of Economics and Management
Type of studies: Master's degree
Language of instruction: Polish
Duration: 2 years
Studies mode:
-
full-time studies
(admissions closed) - part-time studies
Don't miss the opportunity - start your studies at Lazarski University and open the door to a fascinating career in project management in any industry!
Psychology in Management
Faculty: Faculty of Economics and Management
Type of studies: Master's degree
Language of instruction: English
Duration: 2 years
Studies mode:
- full-time studies
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