Marketing Management

The specialisation in the field of study Management

Are you ready to master the art of making impactful marketing decisions that propel business success?

Prepare yourself for future leadership roles-such as Head of Marketing or Chief Marketing Officer-with our comprehensive programme. Unlock your potential and take the next step towards becoming a visionary marketing leader!

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Type of studies: Master's degree
Language of instruction:
English
Duration: 2 years
Studies mode:
  • full-time studies

Programme description

The programme helps you to learn through practical experiences and apply theoretical knowledge in real-world contexts. As a graduate you will emerge with a comprehensive understanding of marketing principles and the skills necessary to excel in various roles across industries.

These studies’ primary objectives are:

  • critical thinking development: analysing marketing trends and challenges,
  • practical skills enhancement: gaining expertise in data analysis and strategic planning,
  • innovative problem-solving promoting: creating effective marketing strategies.
  • leadership roles preparation: cultivating decision-making skills for high-level positions.
  • professional development facilitation: providing networking opportunities and industry exposure. 

Are these studies for you?

You are an ideal candidate if you:

  • feel comfortable using social media and AI applications,  
  • are creative and enjoy creating new things,
  • have an interest in understanding the behaviours of others,
  • possess sensitivity to the needs of others,
  • are motivated to learn through experience,
  • are open to any new experiences. 

Studies programme

This programme focuses on developing strategic marketing skills through a combination of theoretical frameworks but mostly practical applications. It emphasises reality of business through interactive discussions, case studies, individual assignments, and group projects to enhance decision-making abilities in various marketing contexts. This programme also aims to develop strategic marketing skills, enhance practical experience and cultivate communication proficiency.

This programme includes classes in the fields of e.g.:

  • consumer behaviour: insights into purchasing decisions,
  • digital marketing: strategies for online engagement,
  • brand management: techniques for building strong brands,
  • strategic marketing management: aligning marketing strategies with organizational goals,
  • integrated marketing communications: creating cohesive messaging across platforms. 

Detailed programme of the Marketing Management specialisation
See what you will study!
Detailed programme of the Marketing Management specialisation

Year 1

Semester 1

  1. Contemporary Management Concepts
  2. Emerging Trends in HRM
  3. Knowledge Management
  4. Sales Management and Business Negotiations
  5. Business Law
  6. Coaching and Mentoring
  7. Advanced Managerial Economics
  8. Introduction to AI
  9. Social media market and consumer research
  10. Foreign language I (elective)

Semester 2

  1. Advanced Strategic Management
  2. Leadership and Team Building
  3. Startup Management
  4. Introduction to sustainable development
  5. Corporate Social Responsibility
  6. Risk Management
  7. Dimaq certificate preparation
  8. Brand Innovation and New Product Strategy
  9. Foreign Language II (Elective)

Year 2

Semester 1

  1. Interpersonal Communication Workshop
  2. Foreign Language III (Elective
  3. European Art & Culture
  4. Thesis Seminar I
  5. Communication and Digital Marketing
  6. Green marketing
  7. Marketing Management in the MICE Sector 

Semester 2

  1. Internship
  2. Thesis Seminar II
  3. Marketing logistics & supply chain management

Programme benefits

Why should you choose this specialisation?  

  • a chance to combine studies with work or other studies 

    (classes are in the afternoons),

  • in-depth knowledge and skills 

    this programme provide you with a comprehensive understanding of consumer behaviour and data analytics, that is skills necessary to design effective marketing strategies in a data-driven environment,

  • career advancement opportunities 

    benefit from the possessed know-how that will open the doors to diverse career paths in marketing across various industries, supported by a robust network of alumni and industry connections.

  • Dimaq certificate preparation 

    this programme helps you to prepare to the certification exam and increase your chances on a job market.

At Lazarski University in Warsaw, you're not just earning a degree but building a global network.
Studying in Poland is an incredible opportunity to connect and grow!
At Lazarski University in Warsaw, you're not just earning a degree but building a global network.

As the capital of one of Europe’s fastest-growing economies, Warsaw offers a vibrant environment where you can engage with ambitious students, industry leaders, and international professionals. 

With world-class education and strong industry connections, Lazarski University is your gateway to success. 

Don’t miss the chance to turn your ambitions into reality and embark on a transformative journey that will open doors to a bright future!

Lazarski University helps you to benefit from international programmes!
As a student of Marketing Management, you can benefit from international programmes such as Erasmus+ and United Nations supported Principles for Responsible Management Education (PRME)* which provide essential support for educational journeys.
Lazarski University helps you to benefit from international programmes!

As a student of Marketing Management, you can benefit from international programmes such as Erasmus+ and United Nations supported Principles for Responsible Management Education (PRME)* which provide essential support for educational journeys. 

Additionally, you can engage in collaborative initiatives with universities worldwide, enhancing the global learning experiences. The partnership universities are:  

  • Reykjavik University, project partnership,  
  • Georgian National University SE, project partnership,  
  • Northern Illinois University, education partnership,   
  • Hassan I University, Settat Morocco, scientific research cooperation   
  • Cadi Ayyad University, Marrakesh Morocco, scientific research cooperation,   
  • UNED, Spain, scientific research cooperation,   
  • CEDEU, Madrid Spain, scientific research cooperation.   

 

*UNPRME consists of over 800 business and management schools in 96 countries, it is the largest organized relationship between the United Nations and management-related higher education institutions. Its aim is to support responsible management education by implementation of the 17 Sustainable Development Goals into curriculums.

Academic staff

Dominika Dzwonkowska, Ph.D.

Academically involved in the corporate social responsibility, ESG environmental ethics, sustainable development and business ethics. Long-time lecturer at Lazarski.

Dominika Chirek

Lawyer, researcher and social media expert.

Alfonso De Paolini

General Manager (Digital Dentistry Society) ,inter-disciplinary and cross-cultural consultant and an international manager with a diversified background in international business.

Natalia Głowacka

Educated in linguistics, leadership psychology, coaching and human resources. She built her business experience in the luxury goods sector. Teacher by choice.

Izabela Durmowicz

Business practitioner with over 20 years of experience in marketing, currently employed in the pharmaceutical industry as a Senior Product Manager. 

Karol Strzała, MBA

Deputy director of the Finance and Accounting program. Graduate of law at Lazarski University, and finance and accounting at the Warsaw School of Economics.

Job prospects

After graduation (or even also while studying), you will gain opportunities for professional development in the following fields:  

  • marketing analytics
  • marketing communication  
  • social media
  • public relations (PR)  
  • online advertising
  • e-commerce
  • marketing consultancy  

Tuition fees
for the academic year 2025-2026

full-time studies
Tuition Fee - 1 year
(2 semesters)

2 x 2640 EUR

Tuition Fee - 2 year
(2 semesters)

2 x 2760 EUR

Application process

  1. Register online
    You can enrol at our University in a few simple steps:

  2. Pay the admission fee and submit your documents 
    Admission fee is EUR 17* (bank account details will be available in the Candidate’s Account after online registration)
    *Lazarski University graduates are exempt from the admission fee. Please, note that admission fee is non-refundable.

  3. Deliver documents to the Admissions Office 

  4. Check the ranking list
    You will receive your acceptance letter by email or in the Admissions Office.

  5. Congratulations - you are a student!
    Are you already among our students? We encourage you to download all useful information we have prepared for those who are beginning their studies at Łazarski University! Student Welcome Pack.

Apply now