E - Business and Digital Marketing

The specialisation in the field of study Management

Get the skills you need to run your business in the digital age!

Programme description

Are you looking for a course of study that will open the door to the dynamic and prestigious world of digital marketing? The E-Business and Digital Marketing specialisation at Lazarski University's Management course is the perfect choice for you!

We offer you an interdisciplinary study programme that combines knowledge of marketing, management and information technology. The aim of the studies is to prepare graduates to effectively conduct an online business.

What you will learn:

  • e-business models: You will learn about different e-business models and how to choose the best one for your business.
  • customer communication in e-business: You will learn how to build relationships with online customers and communicate effectively with them.
  • doing e-business using social media: You will learn the potential of social media in online business and how to use it to promote your business.
  • positioning websites in e-business: You will learn how to optimize your website for search engines to get more organic traffic.
  • financing an e-business: You will learn about different sources of e-business financing and how to prepare a business plan.
  • startup management: You will learn how to set up and run your own startup.
  • communication and digital marketing: You will learn various marketing communication techniques and how to use them in digital marketing.
  • e-business management: You will learn how to effectively manage an online business and achieve business goals.

Specialization subjects

  • Zarzadzanie start-up'em
  • Komunikacja i Digital Marketing
  • Zarządzanie e-biznesem

Applied tools and certificates

  • WordPress
  • Semstorm
  • Senuto
  • Brand24
  • Fakturownia - a platform that for more than 10 years has provided modern and environmentally friendly e-invoicing solutions to more than 500 thousand customers. As part of the cooperation, the specialisation partner provides an educational platform for our students.

Career Perspectives

  • Online business owner
  • Online marketing specialist
  • Social media manager
  • Social media manager
  • Data analyst
  • Online marketing manager

Programme benefits

Why choose our specialisation?

  • huge market potential: the digital marketing market is growing steadily and is expected to reach $689.8 billion in 2032. This means tremendous career opportunities for graduates!
  • practical skills: the degree program emphasizes learning the practical skills necessary to run an online business.
  • wide perspective: the degree program covers topics in marketing, management and information technology, providing graduates with a comprehensive education.
  • development opportunities: the Lazarski University offers a wide range of extracurricular activities, such as the "Media&Marketing" research circle, which allow you to develop your skills and expand your contacts.

What will you gain by choosing "E-Business and Digital Marketing" as a Management major?

  • the skills sought after on the job market
  • the opportunity to run your own online business
  • working in prestigious companies
  • high salaries
  • job satisfaction

Partners

Fakturownia

Fakturownia to platforma, która od ponad 10 lat dostarcza nowoczesne i ekologiczne rozwiązania e-fakturowe ponad 500 tysiącom Klientów. W ramach współpracy, partner specjalności udostępnia platformę edukacyjną dla naszych studentów. 

Selly

Firma Selly.pl udostępni platformę, na której studenci będą mogli uczyć się przechodzić poszczególne etapy prowadzenia sklepu internetowego. Pracownicy firmy będą współprowadzili zajęcia. 

Selly

Academic staff

Katarzyna Manios

Find out more

Tuition fee

full-time studies
part-time studies
Study Fees - 1 year
(2 semesters)

2 x 7260 PLN

8 x 1815 PLN

2 x 6660 PLN

8 x 1665 PLN

Study Fees - 2 year
(2 semesters)

2 x 7620 PLN

8 x 1905 PLN

2 x 7020 PLN

8 x 1755 PLN

Application process

  1. Register online
    You can enrol at our University in a few simple steps:

  2. Pay the admission fee and submit your documents 
    Admission fee is EUR 17* (bank account details will be available in the Candidate’s Account after online registration)
    *Lazarski University graduates are exempt from the admission fee. Please, note that admission fee is non-refundable.

  3. Deliver documents to the Admissions Office 

  4. Check the ranking list
    You will receive your acceptance letter by email or in the Admissions Office.

  5. Congratulations - you are a student!
    Are you already among our students? We encourage you to download all useful information we have prepared for those who are beginning their studies at Łazarski University! Student Welcome Pack.

Apply now
E - Business and Digital Marketing
Apply now
Language of instruction:
Polish
Duration:
2 years
Faculty:
Faculty of Economics and Management
field of study:
Management
Type of studies:
Master's degree
Studies mode:
  • full-time studies
  • part-time studies
Obtained title:
MA Degree