Gain the knowledge and skills necessary to make sound business decisions based on data analysis and business intelligence.
The specialization "Business Intelligence and Big Data" in the Economics major combines knowledge of economics, data analysis and business intelligence. Graduates of this specialisation are prepared to work as analysts, managers and consultants in companies of all sizes, both in the private and public sectors.
What you will learn:
- Big Data Analytics: you will learn to use modern data analysis tools and techniques to identify trends, detect patterns and predict future events.
- Business Intelligence: You will acquire skills to collect, analyze and interpret information about competitors, the market and potential customers.
- Business Strategies: you will learn to develop and implement effective business strategies to achieve your goals.
- Economics: you will deepen your knowledge of micro- and macroeconomics, which will allow you to better understand the mechanisms that govern the economy.
- Communication and Negotiation: you will gain the skills of effective communication and negotiation that are essential in business.