The project aimed to examine the awareness of the city of Wałbrzych among residents of the Warsaw agglomeration.
As part of the project, there were online surveys conducted, alongside with marketing communication strategy for the City of Wałbrzych, which was aimed at tourists from Warsaw. Then, the SWOT analysis was carried out focusing on Wałbrzych as a tourist destination and its potential as a developing tourism market.
Congratulations!
Diplomas of recognition for Students of the Faculty of Economics
We have another reason to be proud! Mrs. Kateryna Makieieva and Mr. Raman Rasolka received diplomas of recognition for their active participation in the project for the Wałbrzych City Hall, implemented by students of the Faculty of Economics and Management at Lazarski University.
