The specialisation in Sports Management at Lazarski University is an ideal option for people who want to combine their passion for sports with the acquisition of valuable qualifications and opportunities for professional development. The study program is tailored to the needs of both active athletes and sports enthusiasts who want to build a lucrative career in this exciting industry.
We provide a flexible system of passing subjects and taking exams, including an individually fixed session date, such as after the sports season. As part of the specialisation, you will acquire the knowledge and skills necessary to effectively manage sports organizations at any level.
You will learn, among other things:
- Sports Law: You will learn the rules and regulations that shape the operation of sports organizations, competitions and sponsorship agreements. You will gain the ability to interpret regulations and apply them in practice.
- Management of sports infrastructure: You will learn to plan, organize and supervise the construction, modernization and maintenance of sports facilities. You will gain knowledge on how to effectively manage resources and create user-friendly sports spaces.
- Social media in sports: You will discover the potential of social media in building sports branding, engaging fans and promoting sports events. You will learn to create effective campaigns and manage your social media presence.
- PR in sports: You will learn strategies for building a positive image of sports organizations, players and sponsors. You will gain skills in dealing with image crises and creating effective press releases.
- Organizing Sports Events: You will learn how to plan, organize and conduct various types of sports events, from local tournaments to international championships. You will gain knowledge of logistics, budgeting, marketing and security for sporting events.
- Ethics in business: You will learn about business ethics and their application to sports. You will learn to identify and solve ethical dilemmas faced by sports managers.
- Management skills: You will develop your interpersonal skills such as negotiation, problem solving and team management. You will learn how to effectively delegate tasks and motivate employees.
- Decision-making process: You will learn methods and tools to help you make rational and accurate decisions in a business environment. You will learn to analyze data, identify risks and evaluate different options.
